Q4 Showed Facebook Will Survive Mobile Because It’s An Ads Scalpel, Not A Shotgun

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On the web, there’s plenty of room to throw a scattershot of ads at people and hope one resonates. On mobile, where there’s reduced real estate, you have to make every pixel count by targeting ads with surgical precision. That’s how Facebook succeeded in Q4 2012 and why the social network is actually well equipped to weather the shift to mobile. There’s no room for the shotgun approach on the small screen.

“Most people underestimate how fundamentally good the trend...

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This Week On The TC Gadgets Podcast: HP Sprout, New Fitbits, And Other Wrist-Worn TechComments Off

gadgets141031 Fitbit announced a few new devices, including the Fitbit Charge and the Fitbit Surge, both of which we’re excited about. Plus, HP is doing all kinds of weird things, not least of which is the announcement of an odd new computer, projector type device called the Sprout.
Plus, we’re still fascinated with the Apple Watch so we’re talking about all things wrist this week. Read More

Trent Reznor’s Apple Special Project Is In “The World” Of Music DeliveryComments Off

Trent_Reznor_by_Rob_Sheridan Musical magic man Trent Reznor is working with Apple on something or other, after the Beats Chief Creative Officer came on board following the acquisition. He says that Apple was interested in working with Reznor directly in “designing some products” following the deal in an interview with Billboard, and also say that the partnership would focus on the “world” of… Read More

Mad Genius Radio Feels Like A Smarter Version Of Old-School RadioComments Off

Screenshot 2014-10-31 13.58.14 Mad Genius Radio is taking a somewhat old-school approach to streaming music.
In a world where most radio services use correlation algorithms to figure out what you want to hear, based on beats per minute and cadence and genre, without really thinking about the right rotation of new and old music. Thus, the stations you end up listening to the most become a bit stale.
But Mad Genius is… Read More

Net Neutrality’s Future Remains A Glorious MuddleComments Off

screen-shot-2014-10-04-at-12-16-18-pm The FCC is expected to vote on new neutrality rules in December. What those rules will entail remains a high-stakes parlor game.
Out this week from the Wall Street Journal’s Gautham Nagesh was a report indicating that, similar to some plans proposed by extra-governmental individuals and groups, the FCC is considering a ‘hybrid’ approach to net neutrality. Others, including Rep. Read More

Virgin Galactic’s SpaceShipTwo Has CrashedComments Off

space ship two This morning, Virgin Galactic tweeted that their SpaceShipTwo spaceplane had experienced an “in-flight anomaly”
We have now confirmed that SpaceShipTwo has crashed due to currently unknown causes. Read More

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