Social Money Transfer Service Azimo Adds Facebook Integration To Squeeze Western Union

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Azimo, the UK-based social money transfer service aiming to disrupt an industry dominated by legacy players Western Union and Moneygram, is rolling out integration with Facebook to make it easy for users of the uber-social network to send money to one another. A first for the remittance industry, claims the company, with perhaps PayPal-to-PayPal transfers coming closest.

Using Azimo to send money via Facebook works as follows: The sender invites their intended recipient to sign up to Azimo via a...

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