The Story Of Adku, And Why Andrew Mason Isn’t The Problem At Groupon

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In February of this year, Groupon acquired Adku, an e-commerce data targeting startup staffed with a whip-smart technical team. It was one of a series of acqui-hire deals Groupon executed as part of its strategy to staff up its Silicon Valley office with the best engineers money can buy. At a deal price that was reportedly more than $10 million and instant access to a massive new data set thanks to Groupon’s huge customer base, the Adku guys presumably had many reasons to smile and stick a...

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