Lessons Learned From Instagram’s Ad Policy Fiasco

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Instagram’s back-and-forth on its advertising policy is a case study in tech PR blundering. It demonstrates the need for clear explanations of terms of services changes. It also raises the question of whether apps should update their terms to cover future monetization strategies as early as they know what these money-makers look like, or if they should notify users right before the ads go live.

When Instagram changed its ad terms this week, co-founder Kevin Systrom admitted its mistake w...

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